Baker Shoe Company 2017-08-08T16:59:21+00:00

Baker Shoe Company




Baker Shoe Company is one of Canada’s leading full-service importer and distributor of footwear and accessories. Founded over 60 years ago by the brothers Harold and Morton Baker, Baker is today renown for its ability to source unique shoes, build strong brands and deliver superior customer service.

We started small but we have grown significantly over the years. Today, Baker has sales representation from coast to coast in Canada and parts of the U.S. and imports footwear from all areas of the world. The company attends all national and regional sales shows in Canada and boasts a customer list in the hundreds that includes all types of retail accounts.

Baker Shoe is known for its commitment to quality footwear and top notch customer service. We believe that our success is dependent on the success of our customers.



The retail world is a challenging business that is constantly evolving. More brands are selling directly to consumers through company-owned stores and websites and consumers are increasingly buying more online.

Baker Shoe Company recognizes these challenges and for over 60 years has endeavoured to help retailers increase sales by:

  • Finding them shoes that are not the “same old, same old” but rather, something that is different, yet attractive and comfortable to many consumers;
  • Working with retailers that want to sell shoes online but don’t know how to manage the logistics (shipping and warehousing) part of it;
  • Providing an attractive profit margin on its shoes;
  • Sharing advertising costs, where appropriate, to help promote the shoes
  • Delivering superior customer service. BSC will always respond to inquiries from retailers in a timely fashion and try to give them the results that they are seeking.


Baker Shoe Company (BSC) believes in partnering with emerging or established footwear brands from around the world to increase sales and pairs sold in Canada. We accomplish this by:

  • Learning about the unique features of the shoes, the market segments (retailers and consumers) that would buy the shoes and the key attributes of the shoe brand that resonate with these segments;
  • Creating the right strategy to build the brand in Canada. This strategy would include investments in trade shows, advertising, communications, public relations, social media, promotions and product training to ensure that the marketplace understands the brand and that sales objectives are achieved;
  • Selling the shoes to the right mix of retailers. BSC has sales people across Canada and they have many years of experience selling footwear to a variety of accounts.
  • Delivering the best customer service in the industry. BSC is renowned for its service. Whether it is delivering shoes as requested, processing claims quickly or answering general inquiries, the policy of BSC is to offer its customers fast and responsive service that gives customers what they need.

Contact Marvin Pludwinski, President of BSC at to learn more about how Baker Shoe Company can help grow your shoe brand in Canada.


Viking Sandals

Baker Shoe Company has distributed Viking sandals for over 45 years. The brand is sold across Canada and is recognized for quality, comfort and value. Recently, Viking has expanded and has gained popularity throughout the United States.

Viking sandals are created using quality materials and attentive craftsmanship to give their sandals durability and stylish, long-lasting, iconic, looks. Vikings feature a contoured, suede-lined, shock-absorbing footbed which provides excellent arch, metatarsal and toe support. A unique latex insert in the heel to provide extra cushioning to ensure every step is a comfortable one!

The brand offers a variety of affordable, functional styles in an assortment of colours, patterns and textures. Whether a basic brown, classic black, bold metallic or feminine floral is needed – Viking has it covered.


Peter Nowicki
t. 604.882.1629 | c. 604.644.5457 | f. 604.882.1635

Debbie Williams
t. 647.990.SHOE (7463) | f. 1.888.837.5046

Kevin Reiber
Agence Nordiq
t. 450.681.6673 | f. 450.681.6670

Terry Rhindress
t. 506.381.6484